João Paulo Palmieri
João Paulo Palmieri
Brazilian, based in Brazil
Brazilian, based in Brazil
Hi. I'm JP.
Visual, interaction and product designer, currently working at banco pan.
Hi. I'm JP.
Visual, interaction and product designer, currently working at banco pan.
Hi. I'm JP.
Visual, interaction and product designer, currently working at banco pan.
Company
PicPay
PicPay
Period
2023 — 2024
2023 — 2024
Position
Design Specialist
Design Specialist
The challenge
PicPay needed to refresh its brand and product ecosystem in an integrated way.
PicPay needed to refresh its brand and product ecosystem in an integrated way.
The solution
Redesign the existing app, and build a new Design System — app to brand, brand to app — simple, and scalable.
Redesign the existing app, and build a new Design System — app to brand, brand to app — simple, and scalable.
My role
Lead visual, interaction, and product design
Lead visual, interaction, and product design
The new PicPay ecosystem:
Pay, receive, shop, invest and more.
The new PicPay ecosystem:
Pay, receive, shop, invest and more.
The new PicPay ecosystem:
Pay, receive, shop, invest and more.
Wallet: the account of all accounts.
An intense and individual experience.
Wallet: the account of all accounts. An intense and individual experience.
Wallet: the account of all accounts.
An intense and individual experience.
Users deserve to easily recognize what they are spending their money on.
Users deserve to easily recognize what they are spending their money on.
Users deserve to easily recognize what they are spending their money on.
Shopping: the best products, offers and payment options in one place.
Shopping: the best products, offers and payment options in one place.
Shopping: the best products, offers and payment options in one place.




Invest: a complete and safe area to earn money and plan for the future.
Invest: a complete and safe area to earn money and plan for the future.
Invest: a complete and safe area to earn money and plan for the future.
We have developed a unique, lean and scalable design language.
We have developed a unique, lean and scalable design language.
We have developed a unique, lean and scalable design language.








That's it for PicPay. Breathe.
There's more bellow 💚
That's it for PicPay. Breathe.
There's more bellow 💚
That's it for PicPay. Breathe.
There's more bellow 💚
Company
Banco BV
Banco BV
Period
2021 — 2022
2021 — 2022
Position
SR Visual Designer
SR Visual Designer
The challenge
The Research Team has highlighted the need for the BV Bank to create a relationship product that allows people to control their finances easily, practically, and securely.
The Research Team has highlighted the need for the BV Bank to create a relationship product that allows people to control their finances easily, practically, and securely.
The solution
Build a new, simple, useful, and free digital account.
Build a new, simple, useful, and free digital account.
My role
Lead visual, interaction, and product design
Lead visual, interaction, and product design
The home works like a feed. Users can check any product, service or invoice available to them.
The home works like a feed. Users can check any product, service or invoice available to them.
The home works like a feed. Users can check any product, service or invoice available to them.

Would you like to add someone to your favorites? Or remove them? It's very easy. And transfer them too.
Would you like to add someone to your favorites? Or remove them? It's very easy. And transfer them too.
Would you like to add someone to your favorites? Or remove them? It's very easy. And transfer them too.
Check the account balance, invoices and transfers. If necessary, simply share the receipt.
Check the account balance, invoices and transfers. If necessary, simply share the receipt.
Check the account balance, invoices and transfers. If necessary, simply share the receipt.
We have established a simple and consistent foundation structure.
We have established a simple and consistent foundation structure.
We have established a simple and consistent foundation structure.


That's it for Banco BV. Breathe.
There's more bellow 💙
That's it for Banco BV. Breathe.
There's more bellow 💙
That's it for Banco BV. Breathe.
There's more bellow 💙
Company
Vivo Telefônica
Vivo Telefônica
Period
2020 — 2021
2021 — 2022
Position
SR Visual Designer
SR Visual Designer
The challenge
Mitigate the isolation caused by Covid-19 pandemic, and increase engagement and interaction with users.
Mitigate the isolation caused by Covid-19 pandemic, and increase engagement and interaction with users.
The solution
Create, inside Meu Vivo app, a feature for transmitting artistis’ lives and a retrospective to show the users’ time spent with internet.
Create, inside Meu Vivo app, a feature for transmitting artistis’ lives and a retrospective to show the users’ time spent with internet.
My role
Lead visual, interaction, and product design
Lead visual, interaction, and product design
Stay safe. Stay home. Enjoy the event connected with us and be happy.
Stay safe. Stay home. Enjoy the event connected with us and be happy.
Stay safe. Stay home. Enjoy the event connected with us and be happy.
